Oxygen TM, a Philippine clothing line have just launched a series of shots peg by Doc Marlon Pecjo for its mid-year campaign. Past faces who have become part of the line were Bernard Palanca, Ornussa Cadness, Brazilian Daniel Matsunaga and Derek Ramsey.
This time however, the use of non-recognizable models works for me since the shots portray a story to which some of us yuppies or clotheshorse can relate to. I think this set the bar for other local brands as well to really put in some creative juice into their campaigns that can rival those of Gap or SPF and not just some pretty/a face of an artista.
photos courtesy of OxygenTM Facebook
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